试论新型商标的法律保护—以声音商标为视角.docxVIP

PAGE 15 试论新型商标的法律保护 ——以声音商标为视角 摘 要 随着世界经济的蓬勃发展和科学手段的不断提升，以名称、图形等元素构成的传统型商标已经难以满足企业对商标日益增长的需求。市场需求的扩大打破了传统观念对新型商标的偏见，如今商标的类型越来越丰富，许多具有创新意义的新型商标逐渐走进大众视野，但同时也给我们的商标法律保护体系的完善带来了新的挑战。2014年5月1日新修订的《商标法》第八条取消了商标可视性的要求，声音从此被纳入了商标的范畴。但该改变仅是泛泛地作出了概括性说明，并没有对声音商标的法律保护作出详细规定，从而在实践中出现了不少问题，导致声音商标发展的并不理想。 本文主要从声音商标的出现作为切入点，从四个方面研究声音商标法律保护中出现的相关问题，分别是声音商标的概述、声音商标显著性规定和禁止性规定、声音商标运用中与其他权力冲突的问题、声音商标的未来发展趋势。 与此同时，文中通过对腾讯声音商标行政驳回复审案和泸州老窖商标行政驳回复审案两个案件的具体分析，更加生动地体现了显著性规定和禁止性规定在实践中的运用。 关键词：声音商标；显著性；功能性；通用性；权利冲突； On the legal protection of new trademark --From the perspective of sound trademark Abstract With the rapid development of the world economy and the continuous improvement of scientific means, traditional trademarks composed of names, graphics and other elements have been difficult to meet the growing demand of enterprises for trademarks. The expansion of market demand has broken the prejudice of traditional concepts on new trademarks. Nowadays, the types of trademarks are more and more abundant. Many innovative new trademarks have gradually entered the public vision, but at the same time, it also brings new challenges to the improvement of our trademark legal protection system. On May 1, 2014, Article 8 of the newly revised trademark law cancelled the requirement of trademark visibility, and voice was included in the category of trademark. However, the change only made a general explanation, and did not make a detailed provision for the legal protection of the sound trademark, which led to many problems in practice, resulting in the development of the sound trademark is not ideal. In this paper, the emergence of the voice trademark as a starting point, from four aspects of the voice trademark legal protection related issues, respectively, voice trademark overview, voice trademark significance provisions and prohibitive provisions, voice trademark use and other power conflicts, voice trademark development trend in the future. At the same time, through the specific analysis of Ten