文化差异对国际市场营销的影响(英文).docxVIP

PAGE PAGE 13 Analysis of Cultural Factors in International Marketing Abstract International marketing has many differences from domestic marketing. International marketing is not only influenced by the world economic development, but also by the cultures, religions, customs and other aspects of the target market country or city. Culture occupies an extremely important position in international marketing. In many ways, cultural factors are the core for influencing international marketing. Culture is the key factor in forming differences between regions and nations, which also penetrates into all aspects of international marketing. Because peoples are brought up under different cultures with different religious beliefs, languages, and values, they, as consumers, have different attitudes, behaviors of consumption, and different demands for international marketing. But cultural differences have both positive and negative effects on international marketing. Therefore, before conducting international marketing, enterprises should analyze and study the cultural differences between the target country and the home country, adapt to the new cultural background, and adopt the corresponding strategies and measures according to the types and influences of cultural differences between the two countries, which can make the enterprise more successful in international marketing activities. Keywords: international marketing, cultural differences, influence, strategies 文化差异对国际市场营销的影响 摘 要 国际营销与国内营销有很多差异。国际营销不仅受世界经济发展的影响，而且还受目标市场国家或城市的文化、宗教、习俗和其他方面的影响。文化在国际营销中占有极其重要的地位。在许多方面，文化因素是影响国际营销的核心。 文化是形成地区和国家之间差异的关键因素，文化差异也渗透到国际营销的各个方面。 由于人们是在不同的文化下成长的，他们具有不同的宗教信仰、语言和价值观，因此他们作为消费者具有不同的消费态度、消费行为和对国际营销的不同需求。 但文化差异对国际营销既有正面影响也有负面影响。 因此，在进行国际营销之前，企业应该分析和研究目标国家与本国之间的文化差异。企业在目标国适应新的文化背景，根据两国之间文化差异的种类和影响研究出应对的策略和措施，可以使企业在进行国际营销活动更加成功。 关键词：文化；国际市场营销；文化差异；影响；策略 Contents TOC \o 1-3 \h \u Abstract I 摘 要 II Introduction 2 1 The