关于大学生追星过程中的消费行为研究-毕业论文.docxVIP

PAGE 5 PAGE 5 本科毕业论文（设计） 关于大学生追星过程中的消费行为研究 A?study?on?the?consumption?behavior?of college?students?in?the?process?of?star-following 摘要： 时代的发展，生活压力的加大，越来越多人开始追星，星是指广义上的公众人物，而非狭义的明星，从追逐、模仿、为之消费甚至对于某些艺人来说是决定星途的过程中，粉丝们收获了许多在现实生活中无法拥有的快乐。大学生作为心理上本就更容易被潮流吸引的年轻群体、时间精力优于工作党，经济能力优于中学生，消费时自由度更高，是追星的主力人群之一。但其经济来源主要是父母供给，消费时仍有限制，且年纪较轻，消费观还未彻底成型，因此笔者对大学生在追星时的消费行为展开了研究。 本文以问卷调查的方式对大学生的追星心理、追星中的消费行为、消费现状等情况进行研究，通过分析比对，得出以下结论：男性追星比例远低于女性，大学生追星的主要原因是喜爱明星外形、作为生活消遣、把明星当做榜样和精神寄托；追星的大学生每月平均生活费在1000-3000元，每年追星平均消费在500-5000元，消费金额与追星狂热程度成正比；大学生追星时消费最多的是代言产品等周边，其次才是演唱会等大型演出，发达地区观看演唱会、购买黄牛票的大学生比例高于普通地区；大学生对新鲜事物接受程度高，站周、拼单等都很受其欢迎；总体来说大学生在追星时是较为理智的，根据自己的生活费水平量力而行，偶尔超出预算，部分人也会勤工俭学补贴，只有极少数学生在追星时不够理智，影响了日常生活。 关键词：追星 大学生 消费行为 粉丝经济 A?study?on?the?consumption?behavior?of?college?students?in?the?process?of?star-following Abstract: With the development of the times and the increase of the pressure of life, more and more people begin to follow the stars. Stars refer to public figures in a broad sense, not to stars in a narrow sense. From the process of chasing, imitating, consuming and even deciding the stars career for some artists, fans get a lot of pleasure they cant get in real life. College Students, as a young group psychologically more easily attracted by the trend, have better time and energy than the working party, better economic ability than the middle school students, and have higher degree of freedom in consumption. But the main source of income is the parents supply, consumption is still limited, young, consumption concept has not fully formed, so the author of the college students in the star consumption behavior. This paper studies the college studentsstar-following psychology, the consumption behavior in star-following and the current situation of consumption by means of questionnaire investigation The main reasons for college students to go after stars are that they like the appearance of stars, take them as living pastimes, and regard them as role models and spiritual repo