大数据背景下零售企业财务管理变革的分析-毕业论文.docx

PAGE I - PAGE III- 本 科 毕 业 论 文 大数据背景下零售企业财务管理变革的分析 摘 要 随着大数据技术的不断成熟，一个新的企业时代来临，大数据时代让企业站在了机遇与挑战共存的风口浪尖，谁能在时代不断跃进的步伐中抓住机遇谁就能突破市场重围，成为大数据时代的领跑者。而大数据技术的日趋完善给企业带来了不仅具有精确性针对性的而且全面可操作的数据信息处理和分析的平台，这给企业日常财务管理带来了极大的便利，但在享受大数据对企业带来的方便同时也不难发现大数据对企业财务管理带来的巨大冲击，因此在大数据时代企业财务管理的变革迫在眉睫。在大数据时代通过创新变革企业财务管理，是企业成功在大数据的冲击之下激流勇进，真正实现信息化现代化管理模式的必由之路。 本文以零售企业为主要研究对象，通过文献分析法研究了大数据、财务管理等一系列对于本文有关的基础理论，运用财务管理的专业知识，通过调查分析法分析了国美电器公司财务管理的现状，依据大数据的核心技术和其在零售企业的具体应用阐述了大数据时代企业财务管理变革的迫切性，发现零售企业财务管理方面存在的不足之处，结合大数据对企业财务管理提出一些变革措施，以期对现存零售企业存在借鉴价值，使零售企业跟上大数据时代的变革步伐，借助大数据的便捷，使企业在实现现代化发展的道路上越走越远。 关键词： 大数据；财务管理；变革措施  Abstract As the big data technology matures, a new era, big data era of enterprise stand in the forefront of opportunities and challenges coexist, who can seize the opportunity in the pace of The Times continuously leapfrog, who can break through the market, become the leader of the era of large data, and big data technology improvement, to the enterprise brought not only accuracy with pertinence, and fully operational data platform of information processing and analysis, daily financial management for the enterprise has brought great convenience, but in to enjoy the benefits of big data to companies at the same time also is not hard to find, big data to bring the huge impact of enterprise financial management. Therefore, in the era of big data, the reform of enterprise financial management is imminent. In the era of big data, the innovation of enterprise financial management is the only way for enterprises to succeed in surging forward under the impact of big data and truly realize the information-based modern management mode. Based on retail enterprises as the main research object, this paper through the literature analysis method to study the financial management and a series of big data for the purpose of this article on the basis of theory, using the professional knowledge of financial management, was analyzed through investigation analysis the present situation of the companys fi