服务营销笔记.pptxVIP

Service Marketing Notes服务营销;What is Traditional Service;What is service;What is service;What is service;Service is not servitude;Meaning of definition of Service 1;Meaning of definition of Service 2;What is service quality;What is service quality;How to change the intangible service into tangible;The different view of the service Qaulity-from customer and the company;Customer role in the service;Customer are partial of the company employee;Manage the customer(expectation) before/during/after the service;Market Mix for service:7Ps;The Service Quality gap between the service provider and the cu