竞争市场中产品组合管理博弈模型(英文).pptxVIP

A game theory-based model for product portfolio management in a competitive marketA. Sadeghi, M. ZandiehExpert Systems with Applications,2010StructureIntroductionLiterature reviewDescription of the PPM problemProblem formulationExampleConclusions and future work1. IntroductionConsumers, industrial managers, and sales and marketing people, all demand products that improve their lifestyles or to gain an edge over the competition. So, product portfolios are interesting for many people. But unlimited product variety is not a way to be successful; there has to be an optimum. It is true for most co