【美妆】2020抖音美妆直播报告-巨量算数_市场营销策划_美妆护肤市场研报_ppt可编辑版.pptxVIP

;;洞察总结;Part1. OVERVIEW OF FASHION LIVE STREAM Live stream is widely accepted，the user scale and growth rate are both rising. Douyin live stream achieves 400 million DAU, nearly 60% of users watch Douyin live stream every day. Production and work restarted, fashion industry fully recovered, the popularity of live stream is increasing. Live stream brings the deepest transformation to fashion industrial, which has suffered negative impact during coronavirus period. Diverse PGC ecology in Douyin platform help fashion industry to recover. The development of IP-based fashion live activities stimula