外贸函电书写格式课件.ppt

缩格式举例 MESSRS WILLIAM SONS 写信人名称地 址 76 Lancaster House stamp Manchester, England Mr. Wang Kai-ming 收信人名称地 址：逐行右缩 CHINA NATIONAL TRANSPORT CO. 120 Nanjing Road Shanghai, China Registered 齐头式举例 CHINA NATIONAL CEREALS, OILS AND FOODSTUFFS IMP EXP CORP . 写信人名称地 址 11th Floor, Jingxin Bldg. 2A Dong San Huan Beilu stamp Beijing, Peoples Republic of China 收信人名称地 址：左端对齐 EL MAR PACKING COMPANY 12 MAIN STREET, FRESNO CALIFORNia, USA Confidential Par Avion 邮寄方式 ? ? ? ? ? Via Air Mail ( By Airmail, or Par Avion) 航空 Registered 挂号 Parcel Post 邮包 Express 快递 Samples Post 样品 捎交 Mr. Charles Wood Kindness of Mr. J. W. Smith 由 Mr. J. W. Smith 捎交给 Mr. Charles Wood 最终收信人 转交 Mr. Brian Tories c/o Overseas Trading Co. 153 Market Street London Mr. Part Davis c/o Mr. Harold Bean 32 Bright Street Rangoon, Burma 转交人地址 转交人 Layout of E-mails 电子邮件格式 收件人 事由 外发的邮件 被抄送人 被暗抄人 主体部分 添加附件处 被抄送人 发件人 接收的邮件 收件人 事由 日期 附件 主体部分 7C of Business Letter 1 、 Courtesy 礼貌 2 、 Consideration 体谅 3 、 Completeness 完整 4 、 Clarity 清楚 5 、 Conciseness 简洁 6 、 Concreteness 具体 7 、 Correctness 正确 ? A business letter is written for the purpose of requesting or conveying information, making arrangements for business activities or dealing with matters concerning business negotiations. What one writes should be free from grammatical blemishes, and also free from the slightest possibility of being misunderstood. ? Clarity, conciseness and courtesy are the essential qualities of business letters. Moreover, complete contents, correct information and language, concrete ideas and consideration for the customers needs are also important. ? Although a less conventional and friendlier style is preferred nowadays in business letter writing, it is still better to follow a set standard determined by custom as the business world has become accustomed to such established practice