零售企业农产品供应链优化研究-以家乐福为例.docxVIP

内容摘要 □□ 随着人们生活水平的提高，人们的物质需求也越来越丰富，其中物质需求的热点话题之一就是农产品质量问题，当下，购买绿色健康、品质新鲜的农产品成为人们生活的追求之一，由于超市商品可选择性多，新鲜农产品存放设备较完善等优点，越来越多的人选择到超市购买商品。而生鲜农产品具有易腐烂，保鲜期短等的特性，农产品的供应与保存成为企业经营的难点，在产品的供应过程中，怎样提高产品质量，优化农产品供应链，成为企业发展要思考的重要问题，本文以零售企业农产品为对象，主要分析了家乐福超市和与其供应商之间的运营模式，分析其存在的主要问题，并与其他两个超市对比分析，最后提出完善信息网络、提高物流标准化等的优化方案。 □□关键词： 农产品；供应链；家乐福超市；优化方案 Abstract With the improvement of peoples living standard, peoples material demand is also more and more rich, including material needs is one of the hot topic of agricultural products quality problem, the present moment, to buy green health, quality of fresh agricultural products become one of the pursuit of peoples life, because the supermarket goods can be more selective, fresh produce storage equipment more perfect, more and more people choose to go to the supermarket to buy goods. And fresh agricultural products are perishable, freshness short features, such as the supply of agricultural products become the difficulty of enterprise management and preservation, in the process of the supply of products, how to improve product quality, optimize the agricultural products supply chain, has become an important problem to enterprise development thinking, this paper takes the retail enterprise as an object of agricultural products, mainly analyzes the carrefour supermarket and operating model, with its suppliers to analyze its main problems, and compared with the other two supermarket analysis, finally put forward the perfect information network, improve the logistics standardization and optimization scheme. Key words： Agricultural Products; Supply Chain; Carrefour Supermarket; Optimization Plan 目 录 TOC \o 1-3 \h \z \t 参考文献,1,致谢,1 1 绪论 1 1.1 研究背景 1 1.2 研究目的和意义 1 1.3 文献综述 1 1.4 研究内容和研究思路 2 2 农产品供应链管理现状分析 4 2.1 供应链管理简介 4 2.2 农产品供应链管理发展现状 4 2.3 家乐福供应链管理发展现状分析 6 2.3.1 家乐福农产品供应链的运营模式 6 2.3.2 家乐福农产品供应链存在的问题及原因分析 8 3 家乐福农产品供应链与其他零售企业农产品供应链的对比分析 10 3.1 沃尔玛超市农产品供应链管理模式分析 10 3.2 盒马鲜生农产品供应链管理模式分析 10