图形重复构成形态在品牌包装设计上的应用实践—以“物述”文具包装设计为例.docxVIP

广东东软学院本科生毕业设计（论文） 中文摘要 如今世界经济飞速发展，企业之间激烈竞争，在产品不断的升级改造的同时，产品包装设计也得到了企业的重视，以此增强品牌的市场竞争力并获得更大的经济利润。就我国的文具产业来看，现在的文具产品的包装设计普遍存在问题，包装简陋没有设计感，过分包装导致信息不明确误导消费者，因此需要提升文具包装设计带给消费者良好的购买体验。 本次选题主要探讨图形元素重复构成的形态在文具包装设计上的应用。结合图形元素在包装上传达信息的能力，分析图形重复构成的形式在包装上的意义价值，以图形重复构成的表现形式应用于“物述”文具品牌的包装设计上，使消费者产生深刻印象，达到美观同时正确传达产品信息的效果。 关键词：图形 重复构成 文具 包装设计 Abstract Nowadays, with the rapid development of the world economy and the fierce competition among enterprises, the product packaging design has been paid more attention by the enterprises while the products are constantly upgraded, so as to enhance the market competitiveness of the brand and obtain greater economic profits. As far as the stationery industry of our country is concerned, there are problems in the packaging design of stationery products at present, and the poor packaging has no sense of design, and excessive packaging leads to unclear information misleading consumers, so it is necessary to improve the packaging design of stationery to bring consumers a good purchase experience. This paper mainly discusses the application of the form of graphic element repetition in stationery packaging design. Combined with the ability of graphic elements to convey information on packaging, this paper analyzes the significance value of the form of graphic repetition in packaging, and applies the form of graphic repetition to the packaging design of material description stationery brand, so that consumers can have a deep impression and achieve the effect of aesthetic and correct communication of product information. Key words：Graph Duplicate composition Stationery Packaging Design PAGE PAGE 14 PAGE 10 目录 第一章 绪论1 1.1 文具包装设计的研究背景1 1.2 文具包装设计研究的目的及意义1 1.3 国内外文具包装设计现状分析1 第二章 图形元素在包装设计的语言表达3 2.1 图形语言的定义3 2.2 图形语言的特征3 2.3 图形元素的语言传导性3 第三章 图形重复构成形态概述5 3.1 重复构成的定义5 3.2 重复构成的特征5 3.3 图形重复构成形态在文具包装设计中的作用5 第四章 图形重复构成形态在文具品牌视觉形象设计实践7 4.1 “物述”文具品牌概述7 4.2 “物述”文具品牌基础部分设计7 4.2.1 品牌的标志设计7 4.2.2 品牌的标准色彩8 4.2.3 品牌的辅助图形设计8 4.3 “物述”文具品牌应用部分设计8 4.4 “物述”文