全新版大学进阶英语综合教程第3册unit 2 conspicuous consumption.pptx

全新版大学进阶英语综合教程第3册unit 2 conspicuous consumption.pptx

  1. 1、本文档共61页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
2ConspicuousConsumption1In America today, it seems like we are always striving for something. To be bigger, better than who we are. We’re never content with what we have. But why? Where did this sense of not being enough come from?2 As it turns out, the phrase “keeping up with the Joneses”derives from a cartoon strip of that name that launched in 1913 and ran for 26 years. In the strip, creator “Pop” Momand poked fun at our need to do things in order to impress other people. I’d love to say that need vanished when the last episode of that comic strip ran, but alas, it seems to have only gotten worse. These days we don’t care about the Joneses, we’re trying to keep up with the Kardashians. (Thank God I don’t have cable TV!) 3Which really gets to the core of the matter? Who is telling us that we need to keep up with the Kardashians? The media. Until the late 1880s, magazines were not widely read. They were for the rich, who could afford both the time and money to read them. But toward the end of the 19th century, two events happened that forever changed our world: second class mail came into being and the rotary printing press was invented. This dropped the price of magazines so that they were affordable for the working class. Mass media was born. And this opened up a whole new world.4 Prior to the late 1880s, most of us were so busy trying tomake a living that we didn’t care what the Joneses were doing, nor did we know, for that matter. But with the birth of mass media, suddenly we were being told in no uncertain terms that not only were the Joneses far better than we were, but also that we should do something about it. You see, we didn’t know that we weren’t good enough until someone told us. And much of that assessment was, and still is, based on a perceived lack of things we’re told we should want or have. “Fortunately,” those same magazines provided us with ready solutions in the form of advertisements for products that would “catch us up” to the Joneses.

文档评论(0)

kay5620 + 关注
实名认证
内容提供者

该用户很懒,什么也没介绍

版权声明书
用户编号:8001056127000014

1亿VIP精品文档

相关文档