英语报刊选读_文体概述.pptxVIP

第一章 标题语言Headlinese ;Chapter 1 Headlines; Headlines are the eyes of the news At a time when the pace of life is getting faster and faster, everything seems to be bidding for people’s attention, the newspapers are no exception. We must know that the news stories which should be important , timely, unique and interesting must be written concisely and clearly. ;What Is Headline （标题）;The functions of headlines:;;Wanda, Baidu, Tencent to spend 20b yuan in e-commerce JV in 5 yrs 2014-08-29 ;;A brief introduction of Newspaper Headline;新闻标题就是十分理想的“向导”。这是因为标题是新闻内容的集中和概括，它用简练的文字浓缩了新闻中最主要或最值得注意的内容。英语新闻标题的措词、语法、修辞乃至标点符号等方面的特点较为突出，现一一予以简述。 （1）Grammatical features（语法特点） （2）Lexical features （措词特点） （3）Rhetorical features （修辞特点）;1. Omission （省略）:省略是指省去非关键性的词语，保证标题的简短 省略: (the omission of the function words) ： a sentence only contains notional words ( or content words 实义词), omitting the function ones（虚词）, such as the article, prep., auxiliary, pronoun, conj.(and) 　　虚词多是起结构作用的次要语言成分。标题中虚词省略现象主要表现在以下几个方面： Omission of articles / pronoun/ “and” / auxiliary verbs ;1) 冠词基本省略 ( omitting articles) Missouri fair bans rodeo clown wearing Obama mask 2013-08-14 The Missouri State Fair on Monday imposed a lifetime ban on a rodeo clown whose depiction of President Barack Obama getting charged by a bull was widely criticized by Democratic and Republican officials alike. The rodeo clown wont be allowed to participate or perform at the fair again. Fair officials say theyre also reviewing whether to take any action against the Missouri Rodeo Cowboy Association, the contractor responsible for Saturdays event. ;Microsoft offers $200 token for used iPads [ 2013-09-16 (Source: BBC News) Microsoft has launched a US marketing offer for people to exchange gently used iPads for Microsoft products such as Surface tablets. The company is offering at least a $200 token to go towards prod