ofo经营困境的启示研究.docxVIP

ofo经营困境的启示研究 摘要：现在，共享经济在我国的发展处于初始阶段。尽管很多共享单车企业利用自身的资源优势不断作出各方的尝试，但也暴露了共享单车行业在发展的过程中存在不少的问题，特别在监管机制方面。另一方面，面对共享单车的冲击，我国的传统行业也作出了相应的策略调整，以应对此挑战。鉴于此，本文使用综合交叉分析法、文献研究法、规范研究法、和定性分析法对ofo经营困境的启示展开研究。主要以ofo为例的共享单车的发展现状和对共享经济行业的影响为研究方向，对我国的共享经济现状进行分析解剖，然后探讨共享单车的发展对经济造成的影响。 关键词：ofo；共享单车；商业模式；共享经济； A study on the enlightenment of ofos business predicament Abstract: Now, the sharing economy is in its infancy in China. Although many bike-sharing enterprises use their own resources advantages to make continuous attempts, at the same time, it exposed many problems in the development of the bike-sharing industry, particularly in terms of regulatory mechanisms. On the other hand, faced with the impact of bike-sharing, Chinas traditional industries have made corresponding strategic adjustments to meet this challenge. Based on this, this paper USES comprehensive cross analysis method, literature research method, normative research method and qualitative analysis method to study the enlightenment of ofos operating dilemma. Taking ofo as an example, the development status of bike-sharing and its impact on the sharing economy industry as the research direction, analyzes and dissects the current situation of the sharing economy in China, and then discusses the impact of the development of bike-sharing on the economy. Key words: ofo; Shared bikes; Business model; Sharing economy; 目录 TOC \o 1-3 \h \z \u 1.引言 1 1.1研究的背景和意义 1 1.2本课题国内外的研究情况 1 1.2.1国外研究情况 1 1.2.2国内研究情况 2 1.3研究方法 3 2.ofo发展概述. 5 2.1第一阶段：萌芽期 5 2.2第二阶段：发展期 5 2.4第四阶段：瓶颈期 7 2.5第五阶段：衰败期 7 3.ofo经营困境. 9 3.1运营与管理问题 9 3.2资金链危机 9 3.3盈利困难 9 4.ofo经营困境原因分析. 11 4.1资本博弈下的产物 11 4.2 Ofo商业模式的缺陷 11 4.2.1定价模式不合理 11 4.2.2盈利模式单一 11 4.3 ofo运营管理的失误 12 4.3.1制造、运营、维护成本高，周期长 12 4.3.2客户黏性小 12 4.4信用体系不完善 12 4.5相关政策及行业法规不完善 13 5.ofo对共享单车行业未来发展路径启示. 14 5.1确定考虑成本、市场供求等要素的定价机制 14 5.2开创多元化营收渠道 14 5.2.1利用广告 14 5.2.2与互联网深度融合 14 5.3加强平台信息安全管理 15 5.4增强客户体验 15 5.5