物流专业英语第3版 教学课件 作者 程世平 主编 第二单元 包装.pdfVIP

UNIT II PACKAGING 第二单元 包装 [Para1] Packaging prepares goods for transport, distribution, storage, sale, and use. Thanks to packaging it is possible for products to be available anytime; anywhere that gives the consumer a great freedom of choice. One of its basic purposes of packing is to protect the contents. This is important because the item may have to withstand a lot of handling between the factory and the consumer. A second purpose is to make item look appealing to the buyer, especially through the use of appealing colors. In recent years, the significance of packing has been increasingly recognized, and today the widespread use of packing is truly a major competitive force in the struggle for markets. Sound packing will help promote the sales, while bad or insufficient packing affects sales. In practice, people are often confused with these words: package, packaging and packing. 包装为货物运输、分配、储藏、销售和使用做准备。正是因为包装，使产品随时可得成为可能；无 论在何处都给消费者自由的选择。 包装的基本目的之一是保护产品。因为产品必须能抵抗工厂和消费 者之间的许多处理，所以这很重要。 第二个目是使物品对买主有吸引力，尤其使用吸引人的颜色。近 几年来，包装的重要性已经逐渐地被认识到，而且今天包装的使用广泛真正成为在市场竞争中的一个主 要竞争力量。合理包装将会促进销售，而坏的或者不够的包装影响销售。在实际中，人们经常混淆这 些单词：包裹、包装和打包。 [Para2] Package. A primary package provides means of protection and handling to a product. General term for the total of the means and procedures is applied by the packaging economy to fulfill the task of packaging. Many terms: i.e. acknowledged package; set-up-package; permanent package; one-way package; export package; customary package; consumer package; storage package; multi-way package; multiuse package; standard package; sea worthy package; deep-cool package; transport package. 包。包裹提供保护和处理产品的方法。在所有的方法和程序中这个术语应用于实现包装的工作的包 装经济。许多术语：例如，也就是公认包装；结构包装；永久包装；单一包装；出口包装；习惯包装； 消费包装；存储包装；复合包装；多用途包装；标准包装；深度包装；运输包装。 [Para3] Packaging. Packaging is the technique of preparing good