如何提升销售量.pptxVIP

HOW TO INCREASE SALES;目前你只完成了销售指标的75%。You have been given a sales target to achieve and you are behind in your YTD performance, currently at 75% only. 你有什么办法完成销售指标？What are your options to ensure that the performance of your area is on target ?; 扩大分销Expand Distribution 可立即增加销售Immediate increase in incremental sales 更多的客户是提升销售额的关键Potential for future sales expansion due to bigger customer base;机会OPPORTUNITIES 用附近零售店的销售数据说服店主进货Next door selling 用该地区的销售数据说服零售店进货Track record of sales in same area 促销和广告Promotion advertising 销售竞争品牌的零售店Competitor’s products already in; 增加产品规格Increase Range 增加销售Incremental sales 有销售增长的潜力Potential for future sales expansion 我们的产品有更多的陈列面More merchandising space for our products thus edging out competitors;机会OPPORTUNITIES 有竞争品牌销售Selling competitive brands but not ours 同一系列的产品陈列在一个货架里Offer a display stand to house range 有促销支持Currently supported by an attractive promotion 有广告支持Product being ‘On Air’ currently 相关产品销售很好。例如：如果系列好卖，可卖旋转系列Related products selling well; 改善陈列Improve Merchandising 创造顾客认知度Create customer awareness 使产品容易被顾客取拿Improve accessibility of our products 确保零售店货量充足。Ensure retailer is always sufficiently stocked;机会OPPORTUNITIES 店内凌乱Messy shop 盗窃问题Pilferage problems 陈列货架等Display stands/ shelves etc. 缺少人手Short handed 商品破损、严重/退货High stock damage/market returns; 举行促销活动Launch Promotions 增加库存Increase stock depth 增加客户数量Increase number of stockiest; 尽量减少问题，提高服务质量Minimize Problems Improve Services 使销售运作更顺利 - 运输、财务等Remove bottlenecks to smooth sales operations such as - logistics, accounting etc. 退货服务Market Return service;货架空Empty shelves 竞争品牌断货Competitors out of stock 库存积压Customer overstocked 竞争对手不经常拜访的零售店Shop not regularly serviced by competitors ; 新的宣传品New POS 店主/老板易人New owner/boss 曾经销售过我们的产品Previously selling 非传统零售店NTO (Non traditional outlets) ;扩大分销Expand Distribution 增加产品规格Increase Range 改善陈列Improve Merchandising 举行促销活动Launch Promotion 尽量减少问题，提高服务质量Minimize Problems improve Services 寻求