7产品策略双语.pptxVIP

Product;Learning Goals;Definitions定义;Products, Services, and Experiences 产品、服务和体验 Market offerings may consist of a combination of goods and services Experiences are used to differentiate offerings ;product= tangible good +service 产品＝实体＋服务 ;服务营销;利益 效用;课堂研讨;整体产品对营销管理的意义;Product and Service Classifications产品和服务的分类;What is a Product?;What is a Product?;What is a Product?;What is a Product?;Industrial products 工业品 Materials and parts 材料和部件 Capital items 资本项目 Supplies and services 供应品和服务;Organizations, persons, places, and ideas 组织、人物、地点和创意 Organizational marketing makes use of c