社区店便利店掘金之道.pptVIP

社区店便利店的掘金之道;BACKGROUND 背 景;BACKGROUND 背 景;;;DEFINITIONS 业态定义;DEFINITIONS 业态定义;DIFFERENCE 小店VS大店 差异;ADVANTAGE WEAKNESS小店的优劣分析;ADVANTAGE WEAKNESS小店的优劣分析;STRATEGY 小门店的经营方针;;ASSORTMENT 商品组织结构;ASSORTMENT 商品组织结构;ASSORTMENT 商品组织结构;SALES WEIGHT 类别销售结构;ASSORTMENT CHOOSING选品原则;;ASSORTMENT CHOOSING选品4R原则 ;ASSORTMENT EXTENT 商品宽度;ASSORTMENT EXTENT 商品宽度;ASSORTMENT EXTENT 商品宽度;ASSORTMENT EXTENT 商品宽度;ASSORTMENT EXTENT 商品宽度;;PRICE STRATEGY 价格策略;PRICE STRATEGY 价格策略 _ 门店组群划分;PRICE STRATEGY 价格策略_ 门店组群划分;PRICE STRATEGY 价格策略_ 商品敏感度;PRICE STRATEGY 价格策略_ 商品敏感度;PRICE STRATEGY 价格策略_ 商品敏感度;MARKT PRICE CH