091201发现中国(美卓中国市场策略思考)中英文rev.pptxVIP

美卓·中国市场策略思考 Metso · Thoughts on marketing strategy in China;【关于我们】About us 【发现机遇】Opportunity Insight 【解读生态】Ecosystem Retrieval 【重构品牌】Brand Reconstruction 【行动策略】Action Strategy;NO.1;创意：创见性智慧 商业：一切专注于商业生态 策略：洞察机会，整合资源，创新突破 智业：商业是科学，也是艺术，以结果导向构建可操作方案;SEPA囊括来自新华社等全球知名新闻通讯社、商业咨询机构、投资机构、营销策略机构、传播公关专业咨询机构与国内重要媒体的精英，长期的商业实践赋予SEPA丰富的中国商业智慧与成功经验，并在不断与企业决策者分享的过程中进一步提升。;SEPA has already established an effective consultant system with international vision and Chinese wisdom.;中国蓬莱;- Coca-Cola - Huggies - Kotex - Unilever - COFCO Wines Greatwall Wine (COFCO) - Chateau Junding (COFCO) - Knorr Shanxi Vinegar Supermarket - Kimberly - Shiseido - Royal - Jianlibao;SEPA哲学：生态决定生存 SEPA philosophy: The fittest survives;SEPA：商业生态系统;适者生存，而非强者生存。 The fittest will survive, rather than the strongest. 生物如此，品牌也是如此！ This golden rule applies to brands as well as to creatures.;NO.2;理解任务 Understanding the task;生意的未来就是策略的指向 The future of business is the orientation of our strategy;矿山 行业 Mining;两个关键词：竞争与客户 Two key words: Competition and Customer;;面对混战竞争的思考路径 Path to throne in the jungle;中国智慧的选择 The option with Chinese wisdom;How to win first?;中国政府“创业早期”运用得出神入化;深刻洞察中国商业生态 Deep insight into China’s business eco-system 符合基本规律 Based on the basic laws;NO.3;从世界的视野角度看中国商业生态 Examine the business ecology in China from the global point of view;肯德基：为中国而改变 KFC: Change for China;曾经铩羽而归的洋啤酒 The defeated foreign beers;烧掉阿迪达斯13亿的李宁 Li Ning, who makes Adidas 1.3 billion pay for nothing;2008中国市场的高端消费人口为1.3亿，年消费金额为30亿美元，未来8年内，中国还将继续保持以14.8％的年平均增长率领军全球高端消费市场。 In 2008, there are 130 million high-end consumers in Chinese market, the amount of annual consumption of whom reached 30 billion U.S. dollars. In the next eight years, China will continue to maintain an annual growth rate of 14.8 percent on average, leading the global high-end consumer market. 在2009年全球奢华产品市场出现萎缩情况下，预计今年中国奢华产品销售将破天荒的达到50亿美元，增幅居全球第一。In 2009, while the global luxury market is shrinking, it is expected that the luxury product sales in China w