伊莱克斯主要的品牌框架(ppt29页).pptxVIP

;Electrolux Master Brand Framework伊莱克斯主要的品牌框架;Brand definitions品牌定义;Brand Pyramid – common and tailored componets 品牌金字塔 – 共性与特色（全球化与本土化）要素的结合;Electrolux Brand Pyramid伊莱克斯品牌金字塔;Electrolux Brand Dictionary伊莱克斯品牌解释;Electrolux master brand promise伊莱克斯主要的品牌承诺;Electrolux Brand Essence伊莱克斯品牌实质;Master Brand Attitude主要品牌观念;Master Brand Attitude主要品牌观念;Master Brand Attitude - cont’d主要的品牌观念- （内容）;Visual language references形象语言的参考;GATESHEAD MILLENIUM BRIDGE - Sir Norman Foster ALAMILLO BRIDGE, Seville ALAMEDA BRIDGE, Valencia - both Santiago Calatrave;Visual language references形象语言的参考;Visual l