BP视觉形象与策略推广.pdfVIP

Applying the brand in the Lubricants Services SRU photography brief Our objective To create a consistent look and feel through photographic style that can clearly be identified as, and communicate the BP brand. The photographic style does not dictate specific images to be used or the exact content of the images. The content should always be relevant to the specific communication and audience. What it does do is give guidance to how the images should be composed and the qualities that should be communicated through them. Our photographic style • our photographic style should communi