论文 绿色营销.docxVIP

论文 绿色营销 论文lowbar;绿色营销 企业绿色营销研究 摘要：本文阐述了绿色营销概念，分析了绿色营销特点，提出发展绿色营销的策略即绿色产品、绿色价格、绿色渠道和绿色促销,实现企业可持续发展。 绿色营销，是指企业以环境保护观念作为其经营哲学思想，以绿色文化为其价值观念，以消费者的绿色消费为中心和出发点，力求满足消费者绿色消费需求的营销策略。通过绿色营销活动，协调了企业利益保护环境社会发展的关系，使经济的发展既能满足当代人的需求，又不至于对后代生存和发展构成危害和威胁，即实现社会经济的可持续发展。绿色营销的主体归根到底是企业，绿色营销是企业的营销活动，绿色营销的策略主要是企业的一系列营销策略和方法构成的。21世纪将是绿色文明的世纪和绿色经济的时代，绿色营销必将成为21世纪的经营理念。 关键词: 绿色营销，策略，企业可持续发展 Enterprise green marketing research Abstract: this paper expounds the concept of green marketing, analyzes the characteristics of green marketing, and puts forward the development of green marketing strategy namely green products, price, the green channel and green green promotion, the realization enterprise sustainable development. Green marketing, it is to show enterprise with environmental protection concepts as its business philosophy, with a green culture as its concept of value, with consumers green consumption as the center and starting point, and strive to meet consumers green consumption demand marketing strategy. Through the green marketing activities, coordinate business interests environmental protection and social development of relation, make economic development can not only meet the needs of contemporary, unapt to offspring threaten the survival and development and threats, namely achieve sustainable development of society and economy. The subject of green marketing destiny1 enterprises, green marketing is enterprises marketing activities, green marketing strategy of the enterprise is mainly a series of marketing strategies and methods form. The 21st century is the century green civilization and green economy, green marketing will managing concept of the 21st century. Keywords: green marketing, strategy, enterprise sustainable development 一、绪 论 ............................................................4 二、绿色营销的特点 ....................................................4 1.绿色营销的综合性 ................................................ 4 2.绿色营销的统一性 .....