零售行业的外在分析(英文版).pptxVIP

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零售行业的外在分析(英文版).pptx

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Chapter 2The External Environment: Opportunities, Threats, and Industry Competition, and Competitor AnalysisMichael A. HittR. Duane IrelandRobert E. Hoskisson?2003 Southwestern Publishing CompanyThe Strategic Management ProcessChapter 2The ExternalEnvironmentStrategic IntentStrategic MissionStrategic InputsChapter 3The InternalEnvironmentStrategy ImplementationStrategy FormulationChapter 4Business-LevelStrategyChapter 5Competitive Rivalryand CompetitiveDynamics Chapter 6Corporate-Level StrategyChapter 10CorporateGovernanceChapter 11OrganizationalStructure and ControlsStrategic ActionsChapter 7Acquisition andRestructuringStrategiesChapter 8InternationalStrategyChapter 9CooperativeStrategyChapter 12StrategicLeadershipChapter 13StrategicEntrepreneurshipStrategicCompetitivenessAbove-AverageReturnsStrategic OutcomesFeedbackEconomicSocioculturalDemographicGlobalPolitical/LegalTechnologicalThe External EnvironmentEnvironment總體環境產業環境競爭者環境IndustryEnvironmentThreat of new entrantsPower of suppliersPower of buyersProduct substitutesIntensity of rivalryGeneralGeneralCompetitorEnvironmentEnvironmentEnvironmentGeneralExternal Environmental AnalysisA continuous process which includesScanning 掃瞄: Identifying early signals of environmental changes and trendsMonitoring 監測: Detecting meaning through ongoing observations of environmental changes and trendsForecasting 預測: Developing projections of anticipated outcomes based on monitored changes and trendsAssessing 評價: Determining the timing and importance of environmental changes and trends for firms’ strategies and their managementExternal Environmental AnalysisAnalysis of general environmentAnalysis of industry environmentAnalysis of competitor environmentThe ExternalEnvironmentThe ExternalEnvironmentStrategic IntentStrategic MissionGeneral EnvironmentSociocultural segment 社會文化面Women in the workplaceWorkforce diversity 勞動力多元化Attitudes about quality of worklife 工作生活素質Concerns about environmentShifts in work and career preferencesShifts