包装印刷包装技术基础知识培训.pptxVIP

《包装技术基础》 Fundamentals of Packaging Technology 编著：陈满儒教授Unit oneperspective on packaging第一单元 透视包装 Lesson 1 A History of Packaging 第1课 包装发展史 What is Packaging? 1. A definition of packagingPackaging is best described as a coordinated system of preparing goods for transport, distribution, storage, retailing, and use of the goods 2. The many things a package might be asked to do - Packaging is a complex, dynamic, scientific, artistic, and controversial business function- Fundamental function of packaging: contain protects/preserves transports informs/sells. What is Packaging?Packaging functions range from technical ones to marketing oriented ones (Figure 1.1). Technical Functions Marketing Functionscontain measure communicate promoteprotect dispense display sellpreserve store inform motivateFigure 1.1 Packaging encompasses functions ranging from the purely technical to those that are marketing in natureTechnical packaging professionals need science and engineering skills, while marketing professionals need artistic and motivational understanding. What is Packaging?3. How packaging changes to meet society’s needs- Packaging is not a recent phenomenon. - Packaging is an activity closely associated with the evolution of society and, can be traced back to human beginnings. - The nature, degree, and amount of packaging at any stage of a society’s growth reflect the needs, cultural patterns, material availability and technology of that society. - A study of packaging’s changing roles and forms over the centuries is a study of the growth of civilization.- Social changes are inevitably reflected in the way we package, deliver and consume goods. What is Packaging?Until the 1950s, motor oil was delivered in bulk to service stations, which in turn measured it into 1-quart glass jars; premeasured oil in metal cans;- Now, milk delivery from