研究设计策略.pptxVIP

研究設計策略; What is research design? Why design research? ;研究設計分類;問題具體程度;資料蒐集方法;資料的性質 ;對變數的控制;研究目的;時間構面;研究範圍;研究環境;受測者的反應;研究具體化程度;;研究類型與其相對應的問題範例;Exploratory Research;Why do Exploratory Studies?;Exploratory Research;;Exploratory Research;次級資料分析(secondary data);專家訪談 Experience Surveys;焦點群體 Focus Groups;兩階段設計 Two-stage design;Descriptive Research;DESCRIPTIVE RESEARCH;“I keep six honest serving men, (they taught me all I knew), their names are what, and why, and when, and how and where and who.”;敘述性研究(example);敘述性研究(example);Correlation Research;相關性研究;Causal Research;CAUSAL RESEARCH;因果關係推論;如何驗證因果關係?;因