竞争互动与对策.pptxVIP

第五章;竞争互动与对策;长期优势/短期优势long-term/short-term advantage;Competitive battlefield;Competitive battlefield;Competitive battlefield;新的理论;动态竞争;动态竞争;动态竞争;达维尼:市场竞争互动形式/过程;案例：塞尔西奥 齐曼 ;迎战百事可乐;离经叛道营销战;新的观念：自己打败自己;INTEL;本章内容;一;Competitive Actions;Competition interaction;Competition interaction;Factors affecting the competitor’s interaction;Attack actions;Likelihood of Responsecounter the effects of an action;Likelihood of Responsecounter the effects of an action;Likelihood of Responsecounter the effects of an action;Likelihood of Responsecounter the effects of an action;Firm’s abilities to take action