战略管理02外部环境分析(OT分析).pptxVIP

ChapterTwoExternal Analysis: The Identification of Opportunities and Threats“To assure victory, always carefully survey the field before battle.” - Sun Tzu? RoyaltyFree/ Stockdisc/ Getty ImagesExternal AnalysisThe purpose of external analysis is to identify the strategic opportunities and threats in the organization’s operating environment that will affect how it pursues its mission.External Analysis requires an assessment of:Industry environment in which company operatesCompetitive structure of industryCompetitive position of the companyCompetitiveness and position of maj