珠宝行业1理论知识讲义.pptx

Strategic Management and Strategic Competitiveness;;Important Definitions;Important Definitions;Important Definitions;;;;超競爭;Strategic Flexibility策略彈性;Strategic Flexibility;1. Strategy dictated by the external environments of the firm (what opportunities exist in these environments?) 2. Firm develops internal skills required by external environment (what can the firm do about the opportunities?);Four Assumptions of the I/O Model;Four Assumptions of the I/O Model;;I/O Model of Above-Average Returns;I/O Model of Above-Average Returns;I/O Model of Above-Average Returns;I/O Model of Above-Average Returns;I/O Model of Above-Average Returns;1. Strategy dictated by unique resources and capabilities of the firm (what can the firm do best?) 2. Find an environment in which to exploit these assets (where are the best opportunities?);1. Identify the firm’s resources-- strengths and weaknesses compared with competitors;2. Determine the firm’s capabilities--what it can do better than its competitors;Four Attributes of Resources and Capabilities (Competitive Advantage);;Core Competencies are the basis for a firm’s;3. Determine the potential of the firm’s resources and capabilities in terms of a competitive advantage;4. Locate an attractive industry;5. Select a strategy that best allows the firm to utilize its resources and capabilities relative to opportunities in the external environment;Resource-based Model of Above Average Returns;Strategic Intent Mission;Groups who are affected by a firm’s performance and who have claims on its wealth;;;;Stakeholder Involvement;;利益關係人影響分析;淡江大學的利益關係人分析;策略;策略管理程序;Honda Moter Co.;突現程序;意圖策略與突現策略;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。7月-217月-21Friday, July 30, 2021 10、人的志向通常和他们的能力成正比例。06:03:3906:03:3906:037/30/2021 6:03:39 AM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。7月-2106:03:3906:03Jul-2130-Jul-21 12、越是无能的人，越喜欢挑剔别人的错儿。06:03:3906:03:3906:03Friday, July 30, 2021 13、志不立，天下无可成之事。7月-217月-2106:03:3906:03:39July 30, 2021 14、Thank you ver