高校图书馆的企业声誉管理模型.pptx

The Model of Management Corporate Reputation of Academic Library: The Importance of Library Assessment高校图书馆的企业声誉管理模型：图书馆评估的重要性;Libraries in the World of Changes…世界范围内图书馆的变化;The benefits of managing CR企业声誉管理的优点;Corporate Communication公司交流;Source. The historical development of Public Relations and marketing (Cornelissen, Joep, 2004) ;Stakeholders 股东;The result of managing corporate communication - negative or positive corporate reputation管理公司交流的结果-对公司的声誉有积极或者消极的影响;Corporate Identity – Corporate Image - Corporate Reputation公司标志-公司形象-公司名誉;The image – reputation pyramid 形象-名誉金字塔;Who we are as the Library? Identity 作为图书馆，我们是谁？标志 What does the Library want others to think about the Library? Image 图书馆如何让别人思考图书馆？形象 What does the Library believe others think of the Library? Image图书馆如何相信别人对图书馆的看法？形象 What do stakeholders actually think of the Library? Reputation 股东是如何真正看待图书馆？声誉;Corporate Reputation公司声誉;Corporate Reputation;Creation Corporate Reputation of the Academic Library: Model创建高校图书馆的公司声誉：模型;公司声誉;We can control CR of the Library我们可以控制图书馆的企业声誉;Management Corporate Reputation of the Academic Library: Model管理高校图书馆的企业声誉：模型;Seven main stages七个主要阶段;;Any questions? Thank you!;9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。8月-218月-21Monday, August 2, 2021 10、人的志向通常和他们的能力成正比例。23:02:1623:02:1623:028/2/2021 11:02:16 PM 11、夫学须志也，才须学也，非学无以广才，非志无以成学。8月-2123:02:1623:02Aug-2102-Aug-21 12、越是无能的人，越喜欢挑剔别人的错儿。23:02:1623:02:1623:02Monday, August 2, 2021 13、志不立，天下无可成之事。8月-218月-2123:02:1623:02:16August 2, 2021 14、Thank you very much for taking me with you on that splendid outing to London. It was the first time that I had seen the Tower or any of the other famous sights. If Id gone alone, I couldnt have seen nearly as much, because I wouldnt have known my way about. 。02 八月 202111:02:16 下午23:02:168月-21 15、会当凌绝顶，一览众山小。八月 2111:02 下午8月-2123:02August 2, 2021 16、如果一个人不知道他要驶向哪头，那??任何风都不是顺风。2021/8/2 23:02:1623:02:1602 August 2021 17、一个人如果不到最高峰，他就没有片刻的安宁，他也就不会感到生命