中国大陆电饭煲市场综述分析报告.pptx

2003年中国大陆电饭煲市场综述分析报告报告目录第一部分　导言·························································································································································P03第二部分　中国大陆电饭煲市场概要···········································································································P08第三部分　2003-2004年度电饭煲市场综合研究······················································································P14　第一章　2003-2004年中国大陆电饭煲市场发展背景分析··················································································P14　1.1　宏观经济发展状况简析································································································································P14　1.2　家电业发展状况简析····································································································································P21　第二章　市场总量与市场结构······························································································································P25　2.1　2003年中国大陆电饭煲市场产量状况分析·····························································································P25　2.2　中国大陆电饭煲产品城镇家庭保有率·········································································································P27　2.3　中国大陆电饭煲产品市场品牌结构····································································································P28　2.4　2002.01-2003.06 电饭煲主要城市品牌市场占有率(销售额) ······························································P29　2.5　2003年1-11月份国内电饭煲产品出口状况分析······················································································P38　2.6　产品技术结构分析········································································································································P43　第三章　品牌竞争静态分析···································································································································P45 　3.1　重点企业概况················································································································