开发营销混合英文.pptxVIP

Part Three;Lecture Seven;At a glance;Product ;Three levels of product;Three levels of product (Airline);;Continuum of Goods and Services;;Characteristics of Consumer Products;Product attributes;Should each product be individually or family-branded?;New brands;Elements of a Product mix;Product-mix Width;Few product lines with a few items in each;Low;Desirable products;Why a firm need new products?;Customer orientation;Major issues in new-product development;Product Life cycle;The Characteristics of Product Life Cycle;Next week;1在企业内部，只有成本。 21世纪，没有危机感是最大的危机。 如果有一个项目，首先要考虑有没有人来做。 如果没有人做，就要放弃，这是一个