客户心理分析ppt模板之顾客希望值与失落感relatives.pptxVIP

Relative consumption and satisfactionDr. Russell James III, University of GeorgiaOur choices and our satisfaction are driven by the comparisons we make Nearby additionalAlternativeFuturePastExpectedCurrentMultiple AlternativeRelevant ObservedBehavioral Economics ConceptsLoss Aversion; Endowment Effect; Status Quo BiasAvailability EffectsEndogenous Determination of Time PreferenceNearby additionalAlternativeFuturePastExpectedCurrentHedonic AdaptationPlacebo Effect; StereotypesMultiple AlternativeAnchoring; Paradox of Choice Peer Effects; Relevant ObservedRelative StandingA fundamental idea of