浅析上海依将电子科技有限公司走向国际市场营销策略.pdfVIP

浅析上海依将电子科技有限公司走向国际市场营销策略 摘要：中国市场经济经过二十多年的发展，已在逐步走向成熟，一个明 的特征就是许多产品市场出现了供大于求的情况。企业之间展开了激烈的竞 争，而经济的全球化、信息技术的发展和知识经济的初露端倪，使企业的营销 环境发生了深刻的变化，企业在一个不确定性环境里的经营变得越来越复杂。 过去的种种营销观念和方法，已经无法使企业在竞争中获取持久的竞争优势， 中国的实践家们越来越认识到他们需要掌握新的营销武器，在更高层次上竞 争，各种新的营销理论就是在这种情况下提出来的。本文以依将电子科技(上 海)有限公司为背景，分析了依将电子科技公司所处的市场营销环境、电子行业 的发展状况以及国际市场的现状，明确存在的机会和面临的威胁。深入研究了 依将电子科技公司目前在国际市场的营销现状和已采取的营销组合策略，在上 述分析的基础上，指出了依将电子科技公司在国际市场的营销管理和营销策略 中存在的问题和不足之处，阐述了在市场竞争日趋激烈的情况下开展营销改进 的必要性，并结合当前有关的营销新理论，有针对性的提出了营销改进对策， 以及一系列的保障措施，为依将电子科技公司在国际市场的营销工作指明了方 向，提供了方法。同时也为公司制定整体的营销战略提供了很好的依据。 关键词：上海依将电子科技；国际市场；营销 . Abstract: Chinas market economy after 20 years of development, has gradually matured, an obvious feature is that the oversupply situation in many product markets. Launched a fierce competition between enterprises, economic globalization and development of information technology and the knowledge-based economy of the horizon, the marketing environment has undergone profound changes in enterprise operating in an uncertain environment becomes increasingly complex. Past all the marketing concepts and methods, has been unable to enable enterprises to obtain a sustainable competitive advantage in the competition, practitioners are increasingly realize that they need to master new marketing weapon to compete at a higher level, a variety of new marketing theory is put forward in this case. In this paper, according to the Electronic Technology (Shanghai) Co., Ltd. as the background, and analysis of the opportunities and threats faced by the electronic technology company which marketing environment, the development of the electronics industry, as well as international market situation clearly exists. In-depth study in accordance with the marketing status of electronic technology companies in the international market and has taken the marketing