产品策略及品牌管理英文.pptxVIP

Ford Lio Ho產品策略及品牌管理;Agenda;;;Revised 3/29 Contact: GSCOTT12;Why Brand Marketing?;Consumer Insight Provides Basis for Consistently Delighting Consumer;Consumer Insight The Key to Product “Hits”;Demographic / Vehicle Use ;;Target Customer Description:;;;‘Positioning’ Our Brands;;;;;From Brand to Customer… Every touchpoint with the customer must reinforce the brand; Precise Customer Targeting Deep Consumer Insight ;Summary What is a Brand?;Summary Impact of Brand Marketing ;10 Rules of Great Brand Marketing Tactics;9、青少年是一个美好而又是一去不可再得的时期，是将来一切光明和幸福的开端。。8月-218月-21Thursday, August 19, 2021