酒店定价策略.pptxVIP

酒店定价策略ContentsClick to add TitleClick to add TitleClick to add TitleClick to add TitleClick to add TitleCompany Logo酒店产品价格的概念酒店产品价格是指酒店消费者购买酒店产品所支付的货币量。 成本税费利润Company Logo321合同价格基本价格优惠价格酒店产品价格的类别Company Logo酒店产品价格在酒店营销中的意义价格直接影响酒店经营目标的实现价格是酒店直接获取利润的重要手段价格是酒店获取竞争优势的重要手段价格是酒店产品形象和质量的代表价格是酒店市场细分及市场定位的依据价格的变动可引起酒店供求关系的变动Company Logo酒店产品价格制定的依据取决于酒店产哦经营者对酒店产品价值的评价，当这种评价以货币量来表现时，就称为供给价格。取决于酒店宾客对酒店产品价值的评价，当这种评价以货币量来表现时，就称为需求价格。Company Logo影响酒店定价的基本因素市场需求成本因素产品定价酒店定价目标市场竞争状况政府管制的影响酒店产品Company Logo酒店产品定价的原则有利于吸引与保持客源，并能扩大产品销售12使酒店获得最佳经济效益3酒店产品定价应有一定灵活性Company Logo酒店定价目标1利润导向定价目标2竞争导向的定价目标3以扩大市场占有率为定价目标保持稳定为导向的定价目标4Company LogoDiagramTitleAdd your textThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc.Company Logo123机会成本固定成本变动成本成本因素Company Logo利润导向定价目标追求利润最大化 1、追求企业长期利润的最大化 2、从企业的整体经济效益衡量以一定的投资收益率为定价目标以获取合理利润为定价目标Company Logo竞争导向的定价目标以稳定价格为定价目标以应付和避免竞争为定价目标Company LogoCompany LogoCompany LogoAdd Your TextTextTextCycle nameTextTextText Cycle DiagramCompany LogoTextAdd YourTitle TextText 1Text 2Text 3Text 4Text 5Add YourTitle TextText 1Text 2Text 3Text 4Text 5TextTextTextTextDiagramCompany LogoTextTextConceptTextTextTextTextAdd Your TextDiagramCompany LogoAdd Your TextAdd Your TextAdd Your TextAdd Your TextDiagramAdd Your TextAdd Your TextAdd Your TextAdd Your TextCompany LogoAdd Your TitleThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc.DiagramAdd Your TitleThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc.Add Your TitleThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc.Company LogoDiagramTextTextTextThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Content Contents mall developed by Guild Design In