品牌管理——目标顾客群零售模式.pptxVIP

“出发点”决定了基于供应链的“渠道关系”;SHOPPER FOCUSED RETAILING目标顾客群零售模式;All SFR work will be prioritized by the Consumers Hierarchy of needs and will start with focusing the customer on the target shopper;;战略决策 Strategic Decisions;Shopper Focused Retailing Process;1 - Identify Target Household “确定目标顾客群”;;;4 - Create Shopper Offering “围绕顾客群创建商品组合”;;;;;1 - Identify Target Household;1 - Identify Target Household;1 - Identify Target Household;1 - Identify Target Household;2 - Establish Core Competency;2 - Establish Core Competency;2 - Establish Core Competency;3 - Define Value Propositions (Concept Development)