波士顿咨询公司宝钢贸易重组项目报告.pptxVIP

SHANGHAI BAOSTEEL GROUP CORPORATIONTRADING RESTRUCTURING PROJECTPresentation To BaoSteel Group Senior Management 30 July, 2001;AGENDA;;PROJECT CONTEXT AND OBJECTIVES;;;IN ADDITION, SIGNIFICANT DOMESTIC MARKET INTERVIEWS ;MARKET RESEARCH BACKED BY WIDE RANGE OF ANALYTICS ;JOINT TEAM EFFORT BETWEEN BAOSTEEL AND BCG;;GLOBAL STEEL MARKET CONTEXT FOR BAOSTEELSummary of Key Messages;HOW TO CREATE FURTHER VALUE IN THE STEEL SECTOR ? Options Basically in Three Directions;GLOBAL BENCHMARKS MANAGE THEIR KEY ACCOUNTS FROM AN INTEGRATED PERSPECTIVE ;WHERE YOU ARE TODAY AFFECTS WHERE YOU GOFour Stages Of Purchasing Strategy Maturity;HOW TO DRIVE ASSET PRODUCTIVITY ? Benchmarking of ThyssenKrupp vs. Other Global Players;-ENGINEERING AS LEVER TO IMPROVE PROFIT MARGINS-Engineering is the Next Phase of E-Business;MANY COMMODITY BUSINESSES LIKE STEEL WITH DOWNSTREAM VALUE MIGRATION OVER TIME;;;;DIVERSIFICATION INTO NEW BUSINESSESExample: Overview of ThyssenKrupp Activities;;IMPORTANT IMPLICATIONS FOR BAOSTEEL;;EXECUTIVE SUMMARY (I)Trading Vision And Corporate Structure;EXECUTIVE SUMMARY (II)Trading Vision and Corporate Structure;;MISSION OF THE NEW TRADING COMPANY;GIVEN MANAGEMENT DIRECTION, ORGANIZATION DESIGN INTENDED TO ANSWER TWO QUESTIONS;TRADING CURRENTLY SPREAD ACROSS THE GROUP Legal Structure;;;FOUR GENERIC HIGH-LEVEL REPORTING OPTIONS;;Board of management;RECOMMENDED TOP-LEVEL ORGANIZATION DESIGN With Specific Management Input On Introduction Of COO Position ;ROLES AND RESPONSIBILITIES OF BOARD AND MANAGEMENT (I);ROLES AND RESPONSIBILITIES OF BOARD AND MANAGEMENT (II);ROLES AND RESPONSIBILITIES OF BOARD AND MANAGEMENT (III);;;;;;EXECUTIVE SUMMARYFinished Goods Trading;;MARKET SEGMENTS BY PRODUCT TYPE AND SECTOR;BAOSTEEL IS WELL POSITIONED IN HIGH VALUE ADDED PRODUCT SEGMENTSStill Significant Room for BaoSteel to Grow;;THESE SECTORS HIGHLY CONCENTRATED, WITH HIGH PRODUCT SOPHISTICATION AND UNDER INT’L COMPETITIVE PRESSURE;Imported products Low-end products