台大消费者行为cbattitude.pptxVIP

Attitude Formation and Change;Overview;Definitions;How Can Attitudes and Preferences Be Measured?;Foundations/Components of Attitude;Cognitive Foundations of Attitude : Beliefs;Multiattribute Attitude Model: The Fishbein Model;The Fishbein Model: Sample Results;The Fishbein Model;Multiattribute Attitude Model: The Ideal-Point Model;The Ideal-Point Model: Sample Results;The Ideal-Point Model;Benefits of Using Multiattribute Attitude Models;Stimulus Importance-Performance Grid;Affective Foundations of Attitude: Feelings;Types of Feelings (Partial List);Attitude Formation Processes ;Central Proce