个人润肤产品市场.pptx

Skin Moisturizing;Agenda;;Product Segment Sales Growth, Nat.Growth of All Segments Accelerated; Facial Obtained Positive Value Growth While Body Deflated;;Body Top 10 Brands Volume Share ChgSlower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period;Body Top 10 Brands Value Share Chg Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period;Body Sales Growth By Platform Deflation in Body Mainly Traced to Basic Body Lotion; Overall Lotion Still Captured Positive Growth while Cream Declined;Body Basic Lotion Key Competitors Growth, NationalBut Our Growth Rate Still Behind Nivea/Softsense and Total Segment;Body Lotion Basic, Key Brand Volume ShareOur Share Lost Mainly Traced to Basic Lotion Where YuMeiJing and Small Brands Gained Share Noticeably;Body Lotion Basic, Key Brand Value ShareXX Regained Some Share in JF03,Compared with JF02;Y.M.J. Body Lotion Basic SKU Share220ml Largely Contributed to Its Share; Distribution Slightly Increased;Y.M.J. Body Lotion Basic Share Distribution By MarketYu Mei Jing Mainly Focus In Hebei / Shangxi / Shangdong;Body Basic Lotion, Sales Mix Growth By CityQuick Development of Body Basic Lotion Traced to Key A Cities;Body Basic Lotion, Key Brands Share by CityWe Lost Share to Bai Que Ling Small Brands in Key Cities and Yu Mei Jing in A Cities;Body Basic Lotion, Key Brands Share by CityOur Share Gains in BCD Cities Helped Us to Narrow Overall Share Lost;Summary;Summary - Body;Summary - Body;Summary - Body;XX Milk Sales Development In 4A Cities;Milk Sales Contribution To XX By CityMilk Helped XX to Increase Sales In A City; but Not In SH/BJ;Milk Share Contribution To XX Basic LotionStagnant in Sales in SH BJ and Lagged Behind Growth in A Cities Caused Us Losing Share;;;;SH-H/S, Key Brands SKU Value ShareNivea Fresh Intensive Milk Both Contributed to Its Share Gains;;;;;BJ-H/S, Key Brands SKU Value Share;;;;A-H/S, Body Key Brand Share PriceOther Than N A, Nivea Gained Share While XX Dec