某咨询为三星中国做的项目标杆企业研究.pptVIP

CONFIDENTIAL;OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK ;BACKGROUND INFORMATION ;IBM HAS GRADUALLY EXPANDED ITS PRESENCE IN CHINA ;BACKGROUND INFORMATION ;GLOBALLY, IBM HAS DECIDED TO EXIT PC BUSINESS GRADUALLY IN THE NEXT SEVEN YEARS ; Source: IDC;PRODUCT/MARKET ;IBM IS RIGIDLY AND AGGRESSIVELY IMPLEMENTING TOTAL SOLUTION AND SERVICE PROVIDER STRATEGY IN PRODUCT OFFERING ;IBM IS PARTICULARLY STRONG IN GOVERNMENT AND SMES, BUT WEAK IN HOME AND EDUCATION, THE TYPICAL LOCAL PLAYERS’ TERRITORIES;IBM IS A DOMINANT HIGH-END PLAYER, GRASPING OVER 20% MARKET SHARE OF HIGH-END DESKTOP PC AND OVER 50% OF PRIMIUM NOTEBOOK MARKET;VALUE CHAIN STRATEGY ;IBM HAS SET CHINA AS ONE OF KEY BASES IN ITS GLOBAL RD;IBM WILL NOT FURTHER INVEST IN BUILDING UP PC MANUFACTURING JVS IN CHINA ;IBM IS PUSHING TOWARD FLATTENED CHANNEL STRUCTURE AND SECOND AND THIRD TIER CITIES IN GEOGRAPHIC COVERAGE ;;ORGANIZATION AND OWNERSHIP;IBM FOLLOWS CHINA HEADQUARTER HOLDING PL RESPONSIBILITY AND CUSTOMER-ORIENTATION PRACTICE ;IBM HOLDS THE MAJORITY OF ITS PC MANUFACTURING JV IN CHINA ;FINANCIAL PERFORMANCE ;IBM’S NOTEBOOK BUSINESS HAS BEEN GROWING VERY FAST, BUT DESKTOP PC HAS BEEN VERY STAGNANT FOR THE PAST THREE YEARS ;IBM HAS BEEN GROWING IN REVENUE AND IMPROVING IN NET MARGIN