01戴维战略管理理论与案例——获取竞争优势的方法第 .pptxVIP

The Nature ofStrategic ManagementChapter OneChapter ObjectivesDescribe the strategic-management process.Explain the need for integrating analysis and intuition in strategic management.Define and give examples of key terms in strategic management.Discuss the nature of strategy formulation, implementation, and evaluation activities.1-Copyright ?2013 Pearson Education, Inc. publishing as Prentice HallChapter Objectives (cont.)Describe the benefits of good strategic management.Discuss the relevance of Sun Tzu’s The Art of War to strategic management.Discuss how a firm may achieve sustained competitive advantage.1-Copyright ?2013 Pearson Education, Inc. publishing as Prentice HallDefining Strategic ManagementStrategic management the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives1-Copyright ?2013 Pearson Education, Inc. publishing as Prentice HallDefining Strategic Management1-Copyright ?2013 Pearson Education, Inc. publishing as Prentice HallStrategic management is used synonymously with the term strategic planning.Sometimes the term strategic management is used to refer to strategy formulation, implementation, and evaluation, with strategic planning referring only to strategy formulation.Defining Strategic ManagementA strategic plan is a company’s game plan.A strategic plan results from tough managerial choices among numerous good alternatives, and it signals commitment to specific markets, policies, procedures, and operations.1-Copyright ?2013 Pearson Education, Inc. publishing as Prentice HallStages of Strategic Management1-Copyright ?2013 Pearson Education, Inc. publishing as Prentice Hall9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。10、市场销售中最重要的字就是“问”。11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。16、我