电子商务英语15.pptx

Key point: useful terms and definitions of business plan Difficult points: the tips of a business plan;Requirement;Creating an Effective Business Plan (III);Skill Training;Market Analysis The overall market Changes in the market Market segments Target market and customers Customer characteristics Customer needs Customer buying decisions Competitive Analysis Industry overview Nature of competition Changes in the industry Primary competitors Competitive products/services Opportunities Threats and risks ;Strategy Key competitive capabilities Key competitive weaknesses Strategy Implementing strategy Products/Services Product/service description Positioning of products/services Competitive evaluation of products/services Future products/services ;Marketing and sales Marketing strategy Sales tactics Advertising Promotions/incentives Publicity Trade shows Operations Key personnel Organizational structure Human resources plan Product/service delivery Customer service/support Facilities ;Creating the financials of the business plan Assumptions and Comments Starting Balance Sheet Profit and Loss Projection Cash Flow Projection Balance Sheet Projection Ratios and Analysis;Sample 2:;Sample 3:;3.0 Products and Services 3.1 Product and Service Description 3.2 Competitive Comparison 3.3 Sales Literature 3.4 Sourcing 3.5 Technology 3.6 Future Products and Services ;4.0 Market Analysis Summary 4.1 Market Segmentation 4.2 Industry Analysis 4.2.1 Industry Participants 4.2.2 Distribution Patterns 4.2.3 Competition and Buying Patterns 4.2.4 Main Competitors 4.3 Market Analysis ;5.0 Strategy and Implementation Summary 5.1 Marketing Strategy 5.1.2 Pricing Strategy 5.1.3 Promotion Strategy 5.2 Sales Strategy 5.2.1 Sales Forecast 5.2.2 Startup Summary 6.0 Personnel Plan 7.0 Financial Plan 7.1 Key Financial Indicators 8.0 Management Team ;The Commonly-used Sentences i