外贸英语函电课件：Chapter01 Basic Knowledge of Business Letter Writing.pptVIP

* * * * 外 贸 英 语 函 电 Business English Correspondence 湘南学院经济与管理系 Allocated Learning Time: 40 Periods Assessment: 20% for classroom performance,attendance 80% for final exam 课程目标： 学习外贸书信的标准格式 了解通过哪些途径来发展新客户，开拓新市场 如何进行询购某商品，怎样报盘和还盘 怎样协商使用不同的付款方式 怎样对包装，运输等事项进行沟通 信用证的开立和审查 在理赔和索赔中做到有理有据 熟悉不同的贸易方式 Basic Knowledge of Business Letter Writing Chapter One Contents of Chapter 1 Section One Introduction of Business Letter Writing Section Two Layout of a Business Letter Section Three Structure of a Business Letter Section Four Addressing Envelopes Section Five Good Writing Principles Section Six Some Rules of Good Writing Section Seven Useful Words Expressions Section Eight Useful Sentences Section Nine Exercises Section One Introduction of Business Letter Writing（P1） Requirements to the Writer （P1） If a business letter is to achieve its purpose, the writer should have （1）a good command of standard English （精通标准英语）； （2）knowledge of business theory and practice （通晓贸易理论与实务）； （3）knowledge of technical terms （通晓专业术语）； （4）knowledge of psychology （掌握人的心理）； （5）skills in salesmanship（掌握熟练的推销技巧）。 Section Two Layout of a Business Letter （P2） 1.Full-block style (Letter head) (Reference Number) (Date) (Inside Address) (Salutation) (Subject Line) (Body) (Closing) Every line in the full-block style begins at the left margin, and the open style of punctuation has been adopted Open Style Punctuation (Letterhead) (Refernece Number) (Date) (Inside Address)