信息战略和经济.pptx

Introduction to Information Strategy and Economics;Agenda;Teaser…;Teasers…;More teasers…;What you will learn ;Course structure;Teaching Style;The 3 P’s (your role);Grading;Class participation;Class participation;Assignments;Final exam;Pointers for success;Feedback;Agenda;Learning objectives;Detailed plan;What is Strategy?;What is Strategic Management;Strategy vs. operational effectiveness;Operational effectiveness;Strategic positioning;Key issues;The Six principles;The Dotcom follies; ;What is a Business Model?;Type;Examples of Business Models ;Internet as a transformer of business models;Impact of Internet on 5C’s; ;Where we are…;A Brief History of IT for Competitive Advantage;How do we define and achieve competitive advantage?;Sustainable Advantage;How Can You Deploy IT to Create a Competitive Advantage;Why is Michael Porter important?;Porters five forces model;Porter’s “Five Forces Model” (as applied to discount retail industry);Strategic Implications of Five Forces Analysis;More Strategic Implications of Five Forces Analysis;What strategies lead to competitive advantage?;How to Apply Porter for Making Strategy;P;Value Configuration;Porter’s Value Chain(well suited for analyzing product/manufacturing firms);Value Shop;Value Network;Key Takeaways