奥美广告培训与提案06giving better presentations.pptx

GIVING BETTER PRESENTATIONS!;;…make me excited…!;Are you Interactive? Are you one-to-one marketers?Talking about Personalization...;The Literature;The ways to a great presentation;Phase 1Planning your presentation;Planning a presentation;To whom are you giving the presentation to?;How much time do you have?;Where are you giving the presentation?;Who is on your team?;Tips, Tools and Techniques;Getting Started;Getting Started;Getting Started;Phase 2twenty seven ways to make your visual aids better;27 Tips...;No.2 If you have to shrink the font to 16 to fit everything on the page...don’t bother, edit your bloody chart;Use different fonts sparingly SAME goes for CAPITAL letters and italics - they can add emphasis, but as you can see, put too many together - and it looks like a MESS! Use visuals to illustrate your point or to break up pages Use charts to convey complex information - or to summarize different points - but keep them simple ;Help guide people through your presentation Point out the breaks clearly Avoid silly clip-art overkill Use Clients logo on your charts Build, Build, Build If you have a lot of data point out the most important bit ;Use questions Reference your data sources on every chart Use quotes (not only D.O’s) Attributes quotes to those who said them Don’t use sound effects they add nothing to the communication ;Don’t overuse fly-in-effects and transitions between slides Once you’ve written your presentation cut it by 50% Use color to simplify, highlight or guide - you have 64,000! Cut some more slides Use different media not only power-point If you have lots of data on a chart hand out a hard copy;Don’t scan creative - it looks bad Use summary boxes at the bottom of complex charts Use non-traditional aides to get your point across ;some examples...;A little Chart would be nice;Bla bla...You can say the same with 20% of the words;Bla Bla Bla...;If you want to be a novelist write a book...;Same priority for all?;and?;Provisional Site Map;cu