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CONSUMER BEHAVIOR;Why does Staples sell Starbucks coffee?;CONSUMER;Learning Outcome Objectives;True or False?;Questions Faced By Consumers;Consumer Problems and Recognition;CONSUMER DECISIONS: Theory and Reality in Consumer Buying;Approaches to Search for Problem Solutions;Options Identified and Considered;REMINDER;Decision Making Issues;Evaluation Type;Heuristics—Low Involvement Decision Rules;Attitudes―components;Attitude Components;Generating Beliefs Through Advertising;Positioning Through Creating Beliefs;Multiattribute Models of Attitude;Multiattribute Models;Affect;Attitude Characteristics;Measurement of Attitude Components;Measurement;Attitude Change Strategies, Part I;Attitude Change Strategies II;Adding Beliefs (True or Not): Examples;REMINDER;One-sided vs. two sided appeals;Potential Family Life Cycle Stages;Economic/Marketing Implications of Household Cycles;Household Decision Making;;;Message Framing;Some Consumer Behavior Issues That Will Come Up Elsewhere in the Course;Organizational Buyers
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