燃气市场开发人员业务指导手册.pdf

市场开发人员业务指导手册 xx 集团 目 录 第一章 燃气基础知识 第一节 燃气的分类与名词解释· ··········································3 第二节 燃气输配系统 ··················································12 第二章 燃气设备 第一节 燃气灶· ························································16 第二节 热水器 ·······················································20 第三节 单元式采暖炉 ·················································22 第四节 燃气锅炉 ······················································27 第五节 燃气中央空调· ··················································30 第三章 燃气市场开发业务流程 ···········································32 第四章 燃气市场开发营销策略 第一节 燃气市场的概念及其定位· ········································34 第二节 燃气目标市场营销· ··············································35 第三节 燃气目标市场调查· ··············································38 第五章 业务人员基本素质与技能 第一节 业务人员的职业素质· ············································42 第二节 业务人员的礼仪· ················································43 第三节 谈判须知· ······················································45 第四节 企划书撰写· ····················································52 第五节 业务成交技巧 ·················································55 第六章 专业化营销知识 第一节 专业化推销的概念· ··············································60 第二节 业务人员的初访· ················································61 第三节 业务人员与客户的接触· ··········································63 第四节 服务· ··························································67 第五节 具备优秀业务人员的条件· ········································69 第六节 业务人员应克服工作中易犯的错误· ································70 结束语 第一章 燃气基础知识 第一节 燃气的分类与名词解释 城市民用和工业企业、商业等用的燃气一般是由多