连锁超市家乐福蔬果课生鲜处排面指南.pptVIP

生鲜处排面指南 Fresh Division Implementation 蔬果课 ** FV Department **;定义 Definition 依照当地的购物习惯，详细清楚地制定在何地，如何排列商品。我们必须考虑到店和处的排面，客流，商品的特性，季节性和促销因素。 Define clearly where and how implement the merchandise according to local shopping habit . We have to take into account store and division layout ,customer flow, products specificity, seasonal and promotion factors . 目的 Objective 使所有的分类和单品排面标准化。 Standardize all family items implementation 使顾客舒适购物. To make customer purchase comfortable 依照季节段来改变排面. To change implementation according the seasonal period 部门准备和促销管理. To arrange and manage promotion in the