采购与供应链管理课件07价格.pptxVIP

Part 1:Introduction and strategy;Chapter 7 Buying at the right price; Price is defined as the value of a commodity/ service measured in terms of the standard monetary unit(货币单位). In turn, price could influence the supply and demand; Demand and supply can influence the price. The relationship between price and demand: the rise or fall of price influences the demand. ;2. Elasticity of demand;1 There are few or no substitutes or competitors. 2 There is a ‘buyer inertia’—that is, buyers are slow to change their buying habits and search for alternative source of lower prices. 3 Buyer do not or fai