超市陈列管理培训课件.pptx

;What is Shopping?;I don’t mean what is buying;;;3 big things that stores alone can offer shoppers ;Butt-Brush Effect;Good Key Performance Indicators for Retail;There are certain physical and common anatomical abilities, tendencies, limitations and needs to all people, and the retail environment must be tailored to these characteristics;;;In any section of a store, the first product customer see isn’t always going to have an advantage. Sometimes The opposite will happen.;;What Retailers and Marketers don’t know;;;;The Store Windows;THE STORE ENTRANCE;IN THE STORE;;INSTORE SIGNS;;;;THE STORE ENTRANCE;;;;Women;Shopping is still and always meant mostly for females. When men shop, they are engaging in what is inherently a female activity What makes women such heroic shoppers? Shopping was what got the housewife out of the house Shopping gave women a good excuse to sally forth, sometimes even in blissful solitude, beyond the clutches of family ;Woman: Time in Store;;MAN;;;;;KIDS;;;Seniors;;;Sensual Shopper;;WHAT SHOPPERS LOVE;WHAT SHOPPERS HATE;;;;;Critique;