PersuasiveSpeech说服性演讲-优质课件.pptxVIP

Persuasive Speech;Contents;Definition of Persuasive Speech;Informative vs. Persuasive;Audience Adaptation;Audience Adaptation;Types of Persuasive Speech;1. Questions of Fact;Attention！ Persuasive speeches on a question of fact come about in a situation where the audience has serious doubt about the fact or a case. Informative speeches come about in situations where the audience wants to learn about the facts.;Example (1);Example (2);2. Questions of Value;Organization establishing standards for the value judgment applying those standards to the speech topic;Example (1);Example (2);3. Questions of Policy;Speeches to gain passive agreement : Aim: to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy. Example (Try it!) To persuade my audience that there should be stricter safety standards on amusement-park rides. To persuade my audience that the authority should prohibit net bars from opening near schools;Speeches to gain immediate action: Aim: to get the audience to do sth in support of the policy. Specific recommendations should be made for action. Example (Try it!) To persuade my audience to donate money for a student who is critically ill. To persuade my audience to start a regular exercise program. To persuade my audience to take part in more public speaking activities. ;Monroe’s Motivated Sequence ;Step 1: Attention;Step 2: Need;Step 3: Satisfaction;Step 4: Visualization;Step 5: Action;Tips for Successful Persuasion;2. Providing evidence Choose evidence from reliable, reputable sources. Provide a variety of evidence. e.g. According to an interview conducted by me with 20 students, 60% of the people are against the independent enrollment.;3. Use sound reasoning ? Errors in reasoning (logical fallacy) 1) Hasty generalization A conclusion reached on the basis of insufficient evidence. It is often includes words like always, never, all and none. e.g. China is the only country in the